Digital Marketing Sales Recruiters
Executive recruitment solutions for companies operating in the digital marketing field
Digital marketing has evolved in countless ways since the first banner ad was introduced. Renascent Solutions has worked with numerous clients in the profession over the years to help construct leadership and revenue generation teams that have helped lead companies to elite growth.
Affiliate
A great deal of growth has been seen here in the past decade as numerous companies have opened the gates to those seeking various ways to monetize properties. Publishers and brands have made clear budgetary shifts in recent years to take advantage of returns.
Audio
From music streaming platforms to podcasts, digital audio advertising can be highly tailored, personalized, and served to specific audiences. Costs are lower than typical radio ads, and associated analytics are much easier to accumulate and interpret.
Augmented/Virtual Reality
Both have seen an array of usage forms ranging from retail to real estate. The number of applications continues to increase each year.
Connected TV
Overall spend on this form of advertising during the past couple of years has more than doubled, and this will undoubtedly continue to increase given the growth of streaming, ad-supported options, low prices of hardware, and the implementation of various formats tailored to individual viewers. Traditional and generative artificial intelligence are also making substantial contributions to this component of digital marketing, particularly in content creation, workflow, optimization, and engagement.
Content Marketing
From lead generation to brand awareness, numerous companies in this space offer an array of solutions. We assisted a number of firms who operate in this realm when they required exceptional sales performers to expand the reach of their platforms and increase revenue.
Contextual
The targeted advertising market is estimated to reach almost $200 billion in 2022 and well over $300 billion a few years from now. Location-based targeting remains the primary factor of this approach while activity-based and other components are also seeing strong growth.
Email Marketing
A number of difficulties have beset this form of digital marketing in recent years – many quite justified. Nonetheless, the ROI on dollars spent here is still exceptionally productive, and the market value is expected to almost triple by the late 2020’s making it still a very viable approach.
Geofencing
The market value for this format has almost quadrupled from 2017 to 2022. More than half of consumers say they have responded to a prompt that was produced by entering a particular geofenced field, and improvements in the ability to serve ads and produce refined analytics have been strong given continual hardware and software refinement.
Geoframing
Capturing ID data that may be used even when an individual is outside of a set fenced area has proven to be very productive for many. The ability to utilize a lookback window while target specific data sets that apply to individual groups has led this form of marketing to be implemented by an increasing number of companies.
Influencer
To say that the explosion of this type of approach has been impressive would be understating things to say the least. The market here has increased from less than $2 billion in 2016 to almost $14 billion in 2021. 2022 projections show this number growing to almost $17 billion in 2022 thus the momentum here show little sign of abating. There are now almost 20,000 companies around the world that specialize in this practice, and brands are now viewing this aspect of communications as almost essential.
Instant Message/Mobile Marketing
With a projected market value of almost $40 billion by 2027, IM-based marketing solutions clearly still have plenty of steam. The continued popularity of real-time communication paired with improved software capabilities provides a powerful mode of engagement for brands and an exceptionally strong ROI.
Marketing Analytics
Metrics driven solutions that cater to the digital marketing sphere are essential in order for companies to identify trends and convert them to long-term solutions. The market here is anticipated to more than double over the next few years from about $2 billion in 2020 to almost $5 billion in 2026.
Paid Advertising
The overall market here reached about $150 billion in 2021 while the projected increase in expenditures is anticipated to grow to about $230 billion in 2025.
PPC
The ROI for this format still registers around 200% with over 50% of those now coming from mobile devices.
Programmatic
Spend on this type of marketing reached over $400 billion in 2021, and dollar amounts utilized on this form of digital marketing customer reach is anticipated to top $700 billion by 2026.
SEM
Google is still the unquestioned leader here with a market share of desktop activity registering just a bit under 90% and about 95% of the overall mobile field. ChatGPT powered AI search was expected to give Bing a sizeable increase in usage numbers but initial advantages in this realm quickly tapered off leaving Google well entrenched in the lead position.
SEO
The field of search engine optimization is highly volatile and full of actors with far less than ideal capabilities. Nevertheless, SEO remains a necessary component of any digital marketing approach given Google’s domination and the always increasing degree of consumer knowledge.
Social Media/Viral Marketing
This component recently topped paid search as an advertising avenue and should exceed the $200 million mark by 2024. This would be almost double the amount spent in 2020 and user growth is still increasing at approximately 10% per year as of this point.
Video
Almost 90% of companies currently employ video marketing to some degree. The vast majority have seen measurable lead generation increases along with substantial bottom line improvement.